Episode 10
Regenerative Farming
with
Shane Finnegan - Product Innovator at Thrive Market
listen now
with
listen now
EP.10 | 9 April 2021
"I would say it's a very important part of our future and the Earth's future."
Shane Finnegan is a Product Innovator for Thrive Market based in Los Angeles. Shane has always had a passion for food, but when he moved into product creation and learned more regenerative farming, he realised just how important these practices are to our future.
In our conversation, we dig into regenerative farming - from what it is and how it works, to economic considerations and environmental benefits. Shane shares his insight from working directly with regenerative farmers - we talk about soil health, food choices, organic vs regenerative, climate impact and more.
Big thanks to Shane for taking the time to speak with me and spread awareness about this important movement. Balance is a key aspect to this conversation as it relates to the balance of nature and our role in it. This topic has really sparked a curiosity in me to go deeper and understand what we can do as consumers. If you want to learn more about regenerative farming, check out resources on Thrive Market's website as well as from Kiss the Ground (see links below).
ROC: Regenerative Organic Certified - website
Kiss the Ground: a documentary that sheds light on an "new, old approach" to farming called "regenerative agriculture" that has the potential to balance our climate, replenish our vast water supplies, and feed the world. - website
Based in Los Angeles, Shane Finnegan is a Product Innovator for Thrive Market. Thrive Market is an e-commerce and membership-based grocer focused on natural, organic, and high-quality food products. It's also the first online grocer to become B Corp certified. As a Product Innovator, Shane is responsible for creating private label products under the Thrive Market brand ranging from concept to creation.
After years of working in software in New York, Shane moved into product creation and followed his love for food and cooking. With Thrive Market, he works closely with farmers and vendors focused on regenerative farming methods. In addition to his passion for regenerative farming and all things food, Shane is a self-confessed lover of the ocean and often found on his surfboard in Santa Monica.
Life lessons, interesting stories, new approaches to age old dilemmas. We are always on the lookout for people to talk with here at The Wobble Podcast. If you would like to talk, give us a shout and tell us a bit about yourself. Come on over for a chat!
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