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Episode 2

Natural beauty, business & sustainability

with

Elsie Rutterford - Co-founder BYBI Beauty

      
listen now

EP.2   |   5 October 2020

Putting nature at the heart of our beauty regime

"We try to be as open as possible because this is a group effort, if there is more of us in this it will change things for the better, faster."

- Elsie Rutterford

Elsie Rutterford (@elsierutterford) is the Co-Founder of BYBI Beauty (@bybibeauty) & Clean Beauty Insiders (@cleanbeautyinsiders) based in London. Elsie is equally brilliant as she is lovely, sharing her incredible journey of taking on the beauty industry and the high standards she sets for herself and her business.

In our conversation, we dig into building a value-driven brand, skin health, driving change, tips for living more sustainably, our carbon footprint, taking walks and reading books.

Big thank you to Elsie for taking the time, sharing her knowledge and insight on beauty, business, and sustainability. Make sure to check out the brand, mission, and products on BYBYI.com.


 Listen on Spotify

 Listen on Apple Podcasts

 Listen on Overcast

 

A few great resources Elsie mentions

Podcasts & Books

The High Low - Podcast

The Testaments by Margaret Atwood - Amazon

Little Fires Everywhere by Celeste Ng - Amazon

Queenie by Candice Carty-Williams - Amazon

Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge - Amazon

How Do We Know We're Doing It Right? By Pandora Sykes - Amazon

Fighting Food Waste

Oddbox - website
Too Good To Go - website

Reducing Fast Fashion

Depop - website

Onloan - website

 

More About Elsie Rutterford

Elsie Rutterford, Co-Founder of BYBI Beauty and Clean Beauty Insiders. London-based, Elsie is a beauty blogger, trained formulator, published author, entrepreneur, and skincare expert.

With a background in digital marketing and advertising, she and her business partner Dominika took their passion for beauty and turned it into a successful business doing what they love. They started by building a content platform for all things natural beauty focused on DIY products and published a book before launching their brand BYBI Beauty in 2017. They are now standing at the forefront of the natural beauty movement, driving sustainable change, and are recognised as innovators in the industry.

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